Marketing attribution for law firms.
Most firms can only say which campaigns generate calls — not which win matters. Ezra connects every enquiry back to its source and follows it all the way to a signed client, then tells the ad platforms what actually paid.
Request access →At a glance
- 01
Verified enquiry
≈ £250 · per department
- 02
Qualified lead
≈ £500 · or avg revenue
- 03
Engaged
≈ £1,500 · letter signed
- 04
Revenue
the actual fee paid
What it does
01
Every enquiry, captured at source
Web forms, inbound calls and ad clicks all land in one pipeline. Call tracking — Infinity and MediaHawk — matches every ring to a campaign; form submissions arrive tagged with their Google, Meta and LinkedIn click IDs, ready to qualify.
02
Attribution that follows the money
Ezra ties Google, Meta and LinkedIn spend to qualified leads — and to the matters they become. You see cost per qualified lead and cost per matter, not just cost per click.
03
Conversions fire back to the ad platforms
As a lead is verified, qualified, engaged and finally pays, Ezra fires the matching conversion back to Google, Meta and LinkedIn — server to server, so it survives ad-blockers and iOS. Each tier carries a value, so the bidder learns what a paying matter is worth and buys more of it.
04
Conversion mapping, per source
A per-entry mapping matrix wires every form, source and department to the right ad-platform conversion event. Map by global default or override by form, source or department — no more one-size-fits-all.
05
Pipeline-forecast, from live data
Revenue forecasts run off the live pipeline of matters — not a snapshot. See projected fee income by stage and earner; the number moves as the work does.
06
One view of what is working
Paid, organic and referral side by side, with GA4 and Search Console folded in. Stop guessing which channels deserve the next pound of budget.
What’s included
- → Lead-capture forms wired straight into the intake pipeline
- → Inbound call tracking via Infinity and MediaHawk, matched to source and matter
- → Ad attribution across Google, Meta and LinkedIn
- → Server-to-server conversions at verified, qualified, engaged and revenue
- → Statistical average-revenue value per enquiry type and department
- → Per-entry conversion mapping matrix — form / source / department / global
- → Pipeline-forecast from the live pipeline of matters
- → GA4 and Search Console for organic performance
- → Cost per qualified lead, and cost per matter
Works with
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